
If you're looking for Welsh travel inspiration and advice you're in the right place. With 17+ years experience working in Welsh tourism, I provide bespoke travel itineraries, insider tips, inspired ideas and professional guiding. Please get in touch for a free quotation


Since I was a small child I have loved to travel and see new places. A passion which began with a book on our bookshelf - "Scenic Wonders of America". I saw enormous trees, and fantastical rocky landscapes in America's National Parks. From a teenager onwards I travelled to see many of these places and I started to explore my home country in minute detail. Little wonder then that I found work with the National Trust, in tourist information and in Welsh castles. With over 17 years experience in tourism in Wales, when I'm not out and about exploring and finding new hiking trails I'm sharing my knowledge, through guiding in South East and South West Wales or by planning itineraries. When I guide in person I love meeting visitors from across the world, sharing not just places but culture too. I delight in telling stories and putting historical places in their social contect - bringing them to life. I am a qualified Green badge Guide for both South East and South West Wales. I am available for coach trips and for smaller groups. I have family connections in North Wales which has meant my knowledge of the North is excellent. Whilst I don't guide in North Wales I do include this beautiful region in bespoke itineraries.
Often demand for guiding outstrips my availability. In recent years I have developed a series of downloadable digital tours. There are general interest sightseeing tours of Cardiff, Doctor Who, Torchwood and Gavin & Stacey location tours to name but a few. These tours are self-guided tours which offer eceptional value for money. To see what's on offer head to the Digital Tours section and see the VoiceMap Audio Tour page or check out my Publisher Profile.
I hold Green Badge guiding qualifications for South East and South West Wales. If you're planning a trip from the English border across to St David's in the West and up to Aberystwyth or Welshpool this is my patch! This includes, of course, the beautiful Bannau Brycheiniog (Brecon Beacons) National Park, the Pembrokeshire Coast National Park and the Preseli Hills. Alongside these qualifications I have a T-Guide qualification in guiding adults with additional learning needs, British Sign Language, a first aid qualification Wales Coast Path Ambassador status and full insurance. You can be sure of a professional service with all of the correct certifications in place.
Beware the Unqualified Guides... As a qualified guide with all the necessary qualifications and insurance I belong to Wales Official Tourist Guide Association (WOTGA) and you can find me listed amongst the many professional guides in Wales. If you are thinking of booking any guiding experience in Wales it is important that you check to see if the person you are booking is listed and holds a Blue (all Wales) or a Green (Wales Regional) qualification. Green badge guides often hold in depth knowledge of the areas they are trained in, spending six months or more training in aspects of culture, politics and landscape in that region - including the tourist attractions. Blue badge guides spend around about the same length of time learning the main attractions and landscapes, cultural references etc across the whole of Wales. Note: It is possible to hold these qualifications and not be a member of WOTGA. You should ask to see proof of their qualification if you do not see them listed.
Wales's coast and countryside has to be some of the best in the world. I have some favourite spots along the Glamorgan Heritage Coast in South Wales. Blessed with plenty of rolling green landscape there is a plentiful supply of waterfalls to explore. There's even one you can walk behind. Not to forget castles - we have 641 to choose from!
Our amazing National Parks include Eryri (Snowdonia) National Park in the North West, Bannau Brycheiniog (Brecon Beacons) around an hour North of the capital city, Cardiff in the South and Pembrokeshire Coast National Park in the South West. There's fabulous Welsh towns, ancient burial chambers, Holy wells and amazing adventure experiences to explore. You can even go walking with alpacas!
Let's start your vacation itinerary planning together. Save yourself stress, time and money. I will share all the best places to go with money and timesaving tips.

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Please reach me by clicking the contact me buttons if for any enquiries
Some popular outdoor activities in Sarah's Wales include 1.5 hour, 2 hour and Half Day walking tours of Cardiff City and Cardiff bay
Please send an email using the connect button to make an enquiry. Be sure to include your preferred dates and times and the number of people in your group. I will respond, usually within 24 hours, to discuss your requirements
Please send an email using the connect button to make an enquiry if you would like an in-person tour. Be sure to include your preferred dates and times and the number of people in your group. I will respond, usually within 24 hours, to discuss your requirements. You may prefer to take one of my digital VoiceMap audio tours or Doctor Who, Torchwood and other television locations. These self-guided walking tours are an affordable way to explore the city, taking you off the beaten path and exploring like a local. Start your GPS adventure here.
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